Following its CinemaCon debut on Thursday, Paramount has confirmed that a brand new trailer for Mission: Impossible - The ...

As TechRadar's senior entertainment reporter, Tom covers all of the latest movies, TV shows, and streaming service news that ...

Paramount, iSpot, and Circana will be presenting a breakout session, The Future of TV Measurement Is Now in Prime Time, at the Circana Growth Summit on April 7 in Orlando, Fla. About Circana ...

Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, Paramount (NASDAQ: PARA, PARAA), and iSpot today announced a new collaboration to bring “always-on” sales and conversion measurement ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a Nielsen competitor ...

The iSpot offering ... meaning that Paramount will use Nielsen measures to a solid extend during the coming upfront market, when U.S. TV networks try to sell the bulk of their commercial inventory.

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...