How a Children’s Toy Company Launched a TV Juggernaut
What I learned was that the puppies were characters in a TV show called Paw Patrol, which is about the adventures of a 10-year-old boy named Ryder and a crew of puppies who help people. The show is a ...
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Family shows: How to maximise your merch
In this chapter from IQ's 2024 Touring Entertainment Report, Thomas Hobbs reveals the secrets to a successful merch strategy ...