The success of Obsession led Calvin Klein to create Eternity, which came out in August 1988. The brand spent $18 million to ...

As for the juice, it was created in collaboration with Dsm-Firmenich and its principal perfumer Clement Gavarry, who ...

The days of selling vitamins door-to-door may have long ended, but as Alexander Graham Bell said: “When one door closes, ...

Will you be this month's Camay bride? The Camay Soap TV commercials promote the new Cold Cream formula, highlighting its benefits for skin care, including gentle lather and delicate fragrance. The ads ...

Danielle Hamilton is not your average CMO. With a career that spans globally across financial services, FMCG, retail, ...

Hollywood stunt performers finally get their moment in the spotlight, while Old Spice resurrects its absurdist roots with a pirate who smells too good.

The style of perfume commercials actually attempts to recreate what it feels like to daydream. This is the reason why they tend to disregard logic or realism. Rather than use a linear narrative, many ...

Ram Jalan talks about how the prompt revolution is reshaping creativity, emphasising that the future belongs not to those who ...

Kurkdjian is also the in-house perfumer for Christian Dior Parfums, sister brand at parent company LVMH Moët Hennessy Louis Vuitton. The company recently revealed a partnership with Pat McGrath on La ...

The case was initiated after Jaipur resident Yogendra Singh Badiyal filed a complaint, arguing that the advertisement misrepresents the product by suggesting it contains saffron, despite the vast ...

Five years since the first Covid 19 lockdown, data from the Start Up Loans programme, which is part of the British Business ...

In 2016, Qualley collaborated with director Spike Jonze on a commercial for Kenzo World, a fragrance by the fashion brand Kenzo. The advertisement featured Qualley in a green dress, initially ...