PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

One Cosmo editor says: "I've been keeping this in my bag to layer with practically every scent I own since the weather started to get a bit warmer and I wanna smell spring-y. The compliments have been ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Scientists at the Hebrew University of Jerusalem have unlocked the secret behind the blossom’s captivating aroma – tracing it ...

Scientists have shown that one portion of the petunia’s genetic code can direct the creation of molecules behind the plant’s ...

To ensure longevity, remove all leaves from the flower stalks when harvested, and hang them upside down in a shady spot for ...

Paige Bueckers is officially a CeraVe partner, so she shared everything about how she gets her iconic ponytail, her go-to ...

March winter is wearying. Gift your yard with an early spring by planting early spring flowers. Start planning what you'll ...

I don’t care how tired I am, all my makeup is coming off. I simply cannot get into bed with product in my hair or makeup on ...

Also known as the "money plant," the Jade Plant is believed to attract wealth and prosperity. Its small, round leaves resemble coins, symbolizing abundance. This succulent prefers bright light and ...

Three highly attractive palms are generally considered fire-safe as long as their dry fronds are removed in a timely manner.

But it’s hard to beat smooth hydrangea, which can be chopped back drastically and still reach 3 to 5 feet tall during the ...