Oddity delivers standout growth and efficiency via AI, customer data, and direct sales, even with early-stage biotech risk.

Think sheer, watery textures and long-lasting color, these offer a natural, weightless approach to adding color to the face.

Primers are a product that ‘prep’ or ‘prime’ the skin for foundation; they create a smoother surface for easier, even ...

The 3 best beauty products we tried this week from Rare Beauty, Josie Maran and Tirtir. We try dozens of beauty products each ...

From inner confidence to outer glow, the wellness guru and author reveals how to feel confident - plus the beauty heroes she ...

Read all about the winners of Good Housekeeping Beauty Awards 2025, tested by the Good Housekeeping Institute Beauty Lab.

Neogen’s Airy Sunscreen has also been a Strategist favorite since it was first recommended by Evan Shinn from the Dewy Dudes ...

Ticking all those boxes, Merit’s approach is one of minimalist, faff-free beauty, with a streamlined range of products – ...

Keep scrolling for our short list of all the best Amazon Big Spring Sale 2025 beauty deals worth shopping for this week before these rare deals come to a close at the end of the month.

We asked celebrity makeup artist and on-air beauty expert Neil Scibelli all your complexion ... First up, remember that this ...

As a Sephora Rouge customer and E! Shopping Editor, I’m all about finding the best discounts. Here are my top picks from the ...

They call it foundation for a reason. Sure, a solid skincare routine starts pre-makeup. However, the foundation lays the base ...