The ROI formula can be deceptively simple. It depends on an accurate accounting of costs. That's easy in the case of stock shares but it's more complicated when calculating the ROI of a business ...

Maximising a loyalty program’s return on investment (ROI) may still be a challenge for many retailers. Sarah Jarvis, ...

The higher the number of responders in a group (control or test) the greater the revenue per customer. Incremental revenue per customer ... and competitive effects. You can calculate ROI for each ...

For example, you may be marketing to a target audience that has an average profit per sale of $4,000 (based on $16,000 revenue * 25% ... sale conversion rates and incremental customer value per sale.