YouTubers pitch fan obsession with their lives as a secret weapon for marketers
At a Spotter pitch event for YouTubers, creators told marketers their deeply loyal fan bases make them the perfect ...
Mr. Beast Plans Content Expansion as Top YouTube Creators Make Their Pitch to Advertisers
At a Spotter Showcase event Thursday evening, Mr. Beast, Dude Perfect, The Try Guys, Kinigra Deon and other creators announced slates of programming in a bid for brand deals.
‘Deeply troubling’: Lawmakers demand feds release Tufts student from ICE custody, restore her visa
Federal agents surrounded Rumeysa Ozturk in the street near her off-campus apartment, arrested her, and rushed her away to ...
Top YouTube Creators Plan to Woo Madison Avenue by Showcasing the New Appointment TV
Spotter Showcase host Samir Chaudry tells TheWrap how creator content on YouTube has become the new appointment TV.