These schools, such as Mangueira and Portela, became the caretakers and ambassadors of samba culture, renewing the style with new choreography, rhythms and costumes. In the 1930s and 1940s ...

São Paulo may be the most populated city in Brazil, but Rio de Janeiro is party central. Among the many joyful events Rio has ...

This case study describes how Brazilian beer company Antarctica beer created The Samba Table, spreading the culture of samba amongst a new generation of beer drinkers. Antarctica Beer wanted to ...