We flew to Aizu, Japanm to find out how some of the world’s best and most popular lenses are made at Sigma's one and only ...

Alec Baldwin's seven younger kids sang him "Happy Birthday" as he celebrated his 67th birthday with an at-home party. The ...

As many readers of my articles at The Battalion likely know, I’m something of a Skibidi Toilet enjoyer .  Although my belief ...

Sigma Lithium reported a net loss of $0.08 per share in Q4. The earnings miss resulted in an 8% pullback. See why I reiterate ...

Alec Baldwin attempted to learn Gen Alpha slang from his 11-year-old daughter, Carmen, in an exclusive clip from 'The ...

And Carmen, 11, proved just that during the upcoming episode of their reality show, “The Baldwins.” In a sneak peek clip of ...

Alec Baldwin hilariously gets schooled by his 11-year-old daughter Carmen as she attempts to teach him "gen alpha slang" in ...

Tom Daley returned to school to learn energy saving tips from Gen Alpha – including ‘stop the yap and turn ... including ...

a passion for beauty products is part of a growing trend amongst those in Gen Z and Gen Alpha. Tweenage girls have been generating headlines – and controversy – over their enthusiastic visits ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 2 hours 57 min ago By Ad Age Studio 30 - 3 hours 33 min ago By Tim Nudd - 5 hours ago By Gillian Follett - 5 hours 5 min ...

In other words, I was the opposite of Gen Alpha and Gen Z: I paid zero attention to luxury fragrance, budget be damned. Clearly, I would be in the minority these days, with kids as young as 11 and 12 ...