Guide leverages Stream Hatchet’s influencer analytic and management capabilities to help creators understand campaigns and tactics to reach live streaming audiences The report highlights opportunities ...

This is Part I of “Cap to Campaign,” a four-part series that highlights the advice from the ad industry to the next wave of ...

Victoria Tollossa is a 2x founder, Grammy-nominated storyteller, and CEO of Illume, an executive branding agency helping ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

Here are a few strategies and tips for boosting brand awareness and driving action with your CTV and multichannel campaigns. Although traditional linear TV advertising provides massive amounts of ...

Abstract: The widespread use of intelligent mobile phone has promoted prosperity of mobile App advertising in recent years. Based on existing bidding status, this paper presents the dominant bidding ...

The Business Case for Smarter Segmentation AI and machine learning have redefined what’s possible for email marketing. Traditional segmentation—manual rules, static customer groups—isn’t enough ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

Advertising and promotional expenses surged 37% to Rs ... to the role of Chief Business Officer (CBO), further signalling India's importance to Snapchat's global strategy. The platform is also ...