Marketing stunts tend to range from the banal to the broadly clever—but rarely do they border on the chaotically brilliant.

The city of North St Paul has a small town feel in the middle of the metro. For 50 years, a giant snowman has been a symbol of this community.

I don’t have to try hard to find her. Kunkle and Kate Valdmanis, one of the company’s four vice-presidents, are both wearing cowboy hats as they sit, sipping coffee, in a red leather booth ...