As Cheifs fans rejoice and 49ers fans sulk, everyone else is busy judging all the Super Bowl commercials. Because we marketers all know that real competition happens after game day. And when it comes ...

Paul Rudd opens up to PEOPLE exclusively about his new Switch 2 commercial, which recreates the viral 1991 Super Nintendo ad ...

From Doritos’ Crash The Super Bowl campaign to Carat’s measurement of brand cultural impact, Assembly Global’s advice on brands being authentic, HubSpot’s AI video strategy, and Bayer’s ...

That price would stand even with or perhaps a little higher than what Fox initially sought for ad time in Super Bowl LIX, which aired in February. While Fox was able to sell some commercials for ...

We created own own ranking of the best and worst Super Bowl ads from technology companies, at left: The most popular ad? One from Doritos in which a chip-obsessed gym patron throws down with a ...

So, what's the grand total? A 30-second Super Bowl ad could cost a company roughly $40M. That seems ridiculous, even for multi-billion dollar corporations, considering some Super Bowl ads have ...

Amazon's 2022 Super Bowl ad, featuring Scarlett Johansson and Colin Jost with a mind-reading Alexa, was the most expensive, costing approximately $26 million for a 90-second spot. American doctor ...

NBCU has already indicated it will seek around $7 million for a 30-second commercial ... to so-called “incumbent” advertisers, or those who took part in its last Super Bowl showing in 2022.

Budweiser has been a staple of Super Bowl commercials over the years, so it makes sense that the company would appear twice in the top five of this list. First was its commercial from Super Bowl XXIX.

The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event. NBCU has already indicated it will seek around $7 ...