Mondelez is giving its Sour Patch Kids candy a glow-up. A version of the brand will contain a flavorless turmeric-extract “confetti” so it gives off a fluorescent glow under a blacklight.

The cookies resemble Oreo Golden Cookies but both the cookie and creme filling have Sour Patch Kids flavors and colors, "creating a sweet yet sour taste, inspired by Sour Patch Kids," touts a ...

The cookies are Sour Patch Kids flavored with colorful inclusions The creme inside is filled with multi-color sour sugar The two brands are also launching a limited-edition merchandise collection ...

The brand's latest innovation features edible confetti containing turmeric extract, which gives it an unforgettable glow EAST HANOVER, N.J., March 4, 2025 /PRNewswire/ -- The SOUR PATCH KIDS brand ...

"We created this new experience for our fans to engage with the Sour Patch Kids brand on a whole new level," said Danielle Freid, the company's brand manager New Yorkers have a new way to satisfy ...