Sour Patch Kids take candy to daring and bizarre new heights again. The line recently welcomed the addition of berry and melon flavored candies that can glow.

The brand's latest innovation features edible confetti containing turmeric extract, which gives it an unforgettable glow EAST HANOVER, N.J., March 4, 2025 /PRNewswire/ -- The SOUR PATCH KIDS brand ...

Mondelez is giving its Sour Patch Kids candy a glow-up. A version of the brand will contain a flavorless turmeric-extract “confetti” so it gives off a fluorescent glow under a blacklight.

"We created this new experience for our fans to engage with the Sour Patch Kids brand on a whole new level," said Danielle Freid, the company's brand manager New Yorkers have a new way to satisfy ...

to 120 blue, yellow, green, orange, and red Sour Patch Kids, plus more for serving Place 2 identical Sour Patch kids of every color in 55 to 60 shot glasses. Pour 1 cup boiling water into a glass ...