New Zealand Rugby (NZR) launched legal action against INEOS, the owners of Manchester United, following an alleged breach of ...

Kings League Brasil has landed a major sponsorship deal with Superbet, with the sports betting operator named the ...

Ray White’s entered the AFL arena—clearly not content just selling homes, now they’re trying to mark everything on the field ...

One of the UK's most iconic fairground rides, the Joyland Snails, located in Great Yarmouth, is sporting a new look, now sponsored by ...

The England and Wales Cricket Board (ECB) has published a new code of conduct laying out the rules around gambling sponsorships.

The agreement follows a recent principal partnership extension with Asahi Super Dry and builds on Unilever’s growing global ...

After pleading poverty in a world that has turned against fossil fuel magnates, Sir Jim Ratcliffe has found the necessary ...

A small detail front and centre at Ken Hinkley press conferences can unlock the intricate and sometimes confounding maze of sponsorships in the AFL.

The April 3 edition of SBJ Gaming features an interview with Blast.tv about Progressive's presenting sponsorship of Rocket ...

The Springboks' longtime sponsorship deal has come to an end after 8 years, marking a major shift for the team. Here’s what this means for South African rugby.

Clémence Guetté, Aurélien Taché, Thomas Portes, and Carlos Martens Bilongo—called out Paris Saint-Germain president Nass ...

New Zealand Rugby has reached a settlement with former sponsor Ineos, who terminated their contract citing high energy costs ...