It also fits with the name of the brand, which translates to "car for the people." The British improvement store chain decided to go with blue in its logo to help customers relax before taking on ...

Club sports apparel Bookstore merchandise and store visual identity Events related to athletics programming (e.g., pregame celebrations, etc.) Recreation Center athletic venues (e.g., logo under the ...

A recent survey conducted by Ipsos MORI for the Private Label Manufacturers Association found that 41% of shoppers now identify themselves as "frequent" buyers of store brands or private labels.

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, but does it always work? We speak to the creatives behind ads for McDonald’s ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...