And when a tight group of Texas Tech power brokers saw it last summer, their football and financial instincts kicked in. They ran to daylight.  Included in what turned out to be a football summit like no other was Gary Petersen,

Even though the pandemic has been over for some time, COVID-19's impact can still be felt today, both on and off campus at the university. Schovanec said that to this day, Texas Tech graduates still come up to him, recalling their experience and missing a vital college experience — walking across the stage and shaking his hand.

The coach’s Tech tenure would last only two more seasons. Beard dealt a shocking blow to Lubbock when he departed for Texas in 2021. Texas athletic director Chris Del Conte flew out to the small town of Plainview in April to hold an early-morning meeting with Beard.

The Texas Tech athletic department is having a moment. To become the new standard in the Big 12, Kirby Hocutt knows that momentum needs to continue.

Before the Texas Tech basketball team takes on Florida in the Elite Eight, head coach Grant McCasland was asked his thoughts on NIL and the transfer portal.

McCasland has quickly found success during his head coaching stint in Lubbock, taking the Red Raiders into the NCAA Tournament’s Sweet 16.