Studios have struggled to get younger generations into the theaters for years. Could more immersive experiences be their ...

Heinz has launched what it claims is the first ad interrupted by a movie with Post Post-Credits, a cinema ad campaign that ...

In a world where everything is skippable, Heinz is reminding people that some things, just like its thick, rich ketchup, are ...

The Friend tells a story of two creatures who lose someone they love and find each other. She's a writer. He's… a dog. Naomi Watts gets top billing, but her screen partner is also a star.