A new K-beauty trend is officially making waves across the globe, and this time it’s all about hair. Read on to learn about ...

As a Korean-American beauty journalist currently living in Seoul, it’s been fascinating to spot the differences in how people do their hair and makeup ... the rage among K-Pop idols in recent ...

K-pop fan Marj Choi made netizens laugh after her video went viral on social media, showing her washing her hair at the Waterbomb Festival at the Quirino Grandstand on February 23. “While waiting for ...

Everything that’s hot seems to stem from Korea these days, from K-dramas to reality TV, and fashion trends for makeup and hair. The latter in particular is so easy to love. Korean hairstyles are ...

In this essay, author Giaae Kwon shares her early experiences with K-pop fandom online. Kwon’s debut essay collection I’ll ...

Engagement with K-pop on social media in Southeast Asia surpasses global averages, with platforms like TikTok, in particular, playing a crucial role in fueling trends. “When something goes viral on ...

“I’m loving the spring 2025 hair-color trends, which are all about warmth, dimension, and effortless beauty,” says Marie Nino, a stylist and colorist in New York City. On the horizon this ...

The stylish collections and artistic beauty looks seen during Fashion Month are always inspirational for Bazaar editors, with many of the best fall 2025 hair trends often chief among them.

This surge is driven by frequent exposure in TV series, movies and the online world of K-pop stars, as well as its reputation for being a healthy diet. The trend is further highlighted by Korea ...