The people behind the Squishmallows brand have come up with other ways for kids to play with the cute characters that do not ...

Hot Wheels just released its first Ferrari collection in over a decade — and it's got our (grown-up) attention ...

You no longer need a LEGO Insider account to purchase LEGO The Lord of the Rings: The Shire, the latest Tolkien-inspired buildable set.

Arts and crafts: Kids and teens alike can unleash their creativity on coloring books or painting projects. Stickers are also ...

Amazon’s deal hub is packed with savings of up to 84 percent off on patio furniture, vacuums, spring dresses, and more. Shop ...

While some products, like Crayola crayons and Dawn dish soap, are made in the U.S., and many Americans have already tried to ...

A bunch of Lego’s Botanicals are currently on sale, so you can bring all your favorite plants indoors. You can currently get ...

Making toys for kids isn't rocket science, but few others have done it as well (or for as long) as Lego has. Fortune takes a ...

A new "2 Fast 2 Furious" LEGO set and several "Jurassic World: Rebirth" LEGO sets are coming soon, with some now available ...

Adults are the world's fastest-growing group of toy buyers. They're collecting Lego, plush toys, Hot Wheels, Barbies, Sonny ...

The best gifts for five-year-olds are ones that help them express these new talents. For more trusted product roundups: Best toys for one-year-olds | Best toys for two-year-olds | Best toys for ...

Four-year-old girls and boys will love these unique toys and gifts, including educational gadgets, pretend sets and art kits.