PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Rachel Zegler sports an adorable bob in "Disney's Snow White." So why is it framed like a punishment? Before long hair became ...

K-beauty has us all intrigued, filling our feeds with dreamy transformations. But will it work for you? If you’ve ...

This is a call for genuine acceptance and understanding in workplaces where everyone, regardless of hair texture or style, ...

There’s something dreamy and serotonin-boosting about picking up new beauty products. A new shampoo? Your hair will love it.

Thousands of women claim hair relaxers cause cancer, citing studies linking them to increased risks. Legal battles grow ...

Queen Latifah has proven through the years that she can rock any hairstyle and make it look good, all while maintaining her ...

It turns her from a side character into someone who embodies true "main character energy".As I watched this scene, I realised ...

More than 9,800 people are suing beauty companies ... and it’s true. But when there are these associations, it makes you want ...

Wella Professionals, the No.1 Salon Color Brand in the World** with 140+ years of experience in the hair industry, recently ...

Sydney Sweeney is getting her beauty sleep ... calling it “a true overnight miracle that leaves my hair silky, nourished, and frizz-free by morning.” ...

The fragrance industry is booming, but scientists have found chemicals in perfume, cologne, and body sprays that have been ...