The best lash primers help you get the most out of your favorite mascara—hello, low effort. Whether your ideal flutter craves ...

CEO Kecia Steelman didn’t comment on plans for next year, but said the break in 2025 is geared at investing in the current ...

The Cécred x Ulta Beauty in-store launch features top-shelf and life-size shoppable displays, a permanent endcap, and a front ...

Beyoncé and Tina Knowles expand their haircare brand Cécred to Ulta Beauty stores, bringing inclusive haircare to a wider ...

You need an array of quality makeup brushes in your toolkit to even attempt any of the latest beauty crazes on Instagram or ...