e.l.f. is a go-to brand in every makeup category, but we have a soft spot for its complexion products. Building off the mega-viral success of Power Grip Primer,, e.l.f.'s newest launch offers the ...

I bought the viral primer that leaves your makeup perfect for hours and the bottle lasts forever. I heard about the Milk Makeup Hyrdro Grip Primer years ago and was hesitant to try it because of ...

Not all TikTok hacks are successful, but every once in a while, I come across a video of something so simple–and so genius—that I'm genuinely mad I didn't think of it first. Like, throwing a big block ...

If you’re seeking to achieve an airbrushed complexion, the best pore minimizing primers can do the trick, smoothing things ...

As someone who has combination/oily skin with creases around my eyes, my makeup needs a primer to prevent it from sliding all over my face. In my opinion, a good primer should give your skin ...

This everyday invisible SPF 30 primer will ... This viral bronzer-contour tool keep your face looking bronzed and snatched, even on days when you don't wear makeup! Just apply and blend like ...

Click here for more information. When you want your makeup to last all day, we know we can rely on e.l.f.’s Power Grip Primer to make sure it doesn’t budge an inch. But, to our excitement ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. A flawless makeup look isn’t just about application — it’s ...

Achieving a flawless foundation look over 40 can sometimes feel like chasing an elusive unicorn. Skin changes over time, becoming drier and more textured, which can make makeup application a tricky ...