Maybelline has a new skin primer on the market called the Grippy Serum Hydrating Grip Primer Makeup and the skincare-inspired ...

If you're still deciding what to wear to Coachella or what to wear to Stagecoach, don't forget your makeup and hair looks are ...

FIND OUT MORE ON ELLE COLLECTIVE Think about the purpose of your primer first. Is it to prolong the longevity of your make-up? If so, Milk's viral Hydro Grip Primer could be your ideal match. Do you ...

As soon as Nettie Lombardi, an 18-year-old makeup artist, saw her friend Anna Murphy, a Canadian makeup artist, post about ...

Barnes, known as @Snitchery online, went viral with her rendition of the yarn makeup trend. TikTok / @snitchery The jazzy Gen Zer, best known to her 5 million-plus social media followers as ...

You may have had a go-to makeup primer for years, but all of the sudden… it’s not getting the job done like it once did. It’s ...

In an Instagram Reel posted on March 24, the 33-year-old mom of two looked back on the viral moment as she discussed everything she's "about makeup and myself." The video started with her writing ...

Every makeup enthusiast needs makeup primers. It not only helps your makeup to stay for long but also keep your skin flawless. Top 8 picks for you. Loading Suggestions... Loading Suggestions ...

Whether you're a beauty novice or a professional artist, make-up primer has long been hailed as the antidote to fleeting longevity, excess shine and stubborn texture. From blurring formulas to ...