I bought the viral primer that leaves your makeup perfect for hours and the bottle lasts forever. I heard about the Milk Makeup Hyrdro Grip Primer years ago and was hesitant to try it because of ...

Not all TikTok hacks are successful, but every once in a while, I come across a video of something so simple–and so genius—that I'm genuinely mad I didn't think of it first. Like, throwing a big block ...

e.l.f. is a go-to brand in every makeup category, but we have a soft spot for its complexion products. Building off the mega-viral success of Power Grip Primer,, e.l.f.'s newest launch offers the ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. A flawless makeup look isn’t just about application — it’s ...

Achieving a flawless foundation look over 40 can sometimes feel like chasing an elusive unicorn. Skin changes over time, becoming drier and more textured, which can make makeup application a tricky ...

If you’re seeking to achieve an airbrushed complexion, the best pore minimizing primers can do the trick, smoothing things ...

We may earn an affiliate commission from links. The best primers for oily skin are the first line of defense between your makeup and its potential to last all day—results with no slippage ...

As someone who has combination/oily skin with creases around my eyes, my makeup needs a primer to prevent it from sliding all over my face. In my opinion, a good primer should give your skin ...

Click here for more information. When you want your makeup to last all day, we know we can rely on e.l.f.’s Power Grip Primer to make sure it doesn’t budge an inch. But, to our excitement ...