With a powerful logo and striking color, the brand captures and amplifies the spirit and energy of the WTA, bringing the drama ... ChapterX and Nomad Studio, the project has drawn on insights ...

While some critics (and players) have slammed the new logo design, I believe some are missing the point – design is just one side of the multifaceted rebrand. While definitively more minimalist than ...

The WTA Tour has engaged London design agency Nomad Studio, whose clients include the ... The rebrand of the women’s tennis tour includes a new logo, bright green and purple palettes, and ...

DOHA, Qatar (AP) The women's tennis tour has unveiled a new logo at the season-ending WTA Championship. The aim is to shift attention from sponsors to the tour itself. Until now, the logo has ...

The new brand identity is being launched across all WTA platforms, with a new green logo. Starting on March 2, with the beginning of Indian Wells, the new brand will be expanded across TV ...

Tennis fans reacted to the WTA's latest logo, which will reportedly make its debut at the 2025 Indian Wells Open. The WTA 1000 tournament in California is scheduled to take place from March 2 to ...

The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement: to “rally the world.” Away from the new ...

The WTA realizes that a brand isn't just a logo, font, or signature color ... has joined branding specialists ChapterX and Nomad Studio in crafting a new identity. The serving silhouette is ...