ChatGPT maker OpenAI is expected to air its first TV commercial during Sunday's Super Bowl, the Wall Street Journal reported ...

Patience Haggin is a reporter covering digital advertising and broadband in The Wall Street Journal's media bureau in New York. She writes frequently on privacy, political advertising and competition.

Suzanne Vranica covers the advertising and marketing industries and is part of The Wall Street Journal’s media & marketing bureau in New York. During her long tenure on the beat, she’s covered ...

News Corp’s revenue and profit increased in its fiscal second quarter, reflecting gains at its Dow Jones, digital real estate services and book publishing segments. Quarterly revenue at the company, ...

The burger chain dropped its sexualized campaigns in 2017. Now the company has returned to that approach with an ...

The TV spot marks the artificial-intelligence company’s biggest foray into consumer advertising to date.

OpenAI plans to air its first TV commercial during the Super Bowl, marking its entry into advertising, suggest reports.

Regnery Publishing helped launch a thousand ships, but the legacy broadcast networks and big papers were all at first liberal ...

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...

Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their reputations.

Most companies necessarily approach generative AI as an innovation to integrate, but a handful of startups have sprung up ...