To calculate this metric for Lifetime Brands, this is the formula: Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities) 0.057 = US$29m ÷ ...

For the past 40 years, I have had a front row seat to some of the world’s most valuable brands’ early days. Lexicon Branding played a role in developing names for hundreds of iconic brands and ...

Think you know your favourite brand logos? Look closer. Much closer. Because what you see on the surface is just the beginning. At first glance, they may seem like simple designs, but many of them ...

Restaurant company Bloomin’ Brands (NASDAQ:BLMN) will be reporting results tomorrow before the bell. Here’s what investors should know. Bloomin' Brands missed analysts’ revenue expectations ...

Digg makes a surprise comeback, Dubai’s viral TikTok chocolate sparks global buzz and brands like Rivian, FX and Paramount+ ...

The lesson? Brands don’t need over-the-top marketing theatrics to succeed.(Image source: Reuters) In a world where marketing strategies shift as fast as social media trends, what if the ultimate ...

One of the key aspects of brand building is leveraging the right set of partnerships. While there are numerous options available to a brand to build its strategic marketing programs, deciding the ...

Campaigns that feature a progressive masculine portrayal are 38% more likely to have a positive impact on brand equity, according to new research from Ipsos. Using its Gender Equality Measure Index ...

Duchess Meghan is growing a new life, a next chapter. Critics — from conservative talker McCain to Skinnygirl brand maven Frankel — are speaking out against Duchess Meghan's foray into the ...

While his views are his own, one takeaway was clear: to stay relevant, brands and broadcasters must meet audiences where they are – or risk losing them entirely. Jon Penn, CEO of National ...

This evolution presents a significant challenge for traditional search engines and an opportunity for e-commerce brands. Understanding how content creation, marketplace trends and changing ...

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