Rebranding efforts include a new logo, overall brand presence, and corporate design.

The 75-year-old team’s leadership reflects on its history in the sport before Sunday’s Cup Series race in Virginia.

The California-based surf company Lost contends co-founder Matt Biolos, an acclaimed board shaper, has used the “Mayhem” mark ...

A strong typographic identity transcends the simple selection of a font – it’s a strategic design decision that influences ...