Woolies is now asking for customer's phone numbers Two-factor authentication coming to Everyday Rewards READ MORE: One email ...

One Woolworths employee told Daily Mail Australia ... Shoppers are required to scan their Everyday Rewards card to unlock the new trolleys, meaning non-member shoppers are unable to use them.

"The number of shoppers using the loyalty programs offered through Coles and Woolworths is growing," the report said. "Loyalty programs generally have evolved from being merely rewards-based ...

This case study looks at how Woolworths Rewards, an Australian retailer rewards scheme, turned negative customer sentiment into a program with satisfied members through an email personalisation ...