Shopify is going all-in on AI, with CEO Tobi Lütke telling staff that no new hires will be made unless they can prove AI can’t do the job.

In a company memo, Shopify CEO Tobi Lütke said that teams must consider using AI before requesting more resources or headcount.

Shopify CEO Tobi Lutke shared an internal memo on X on Monday that stressed the importance of using AI effectively in daily tasks. In fact, he wrote, using AI is now a “fundamental expectation” of Shopify employees.