A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense teal" with the naked eye.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Green is undoubtedly one of the most popular interior paint colors — especially in recent years. A green shade has been named ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...