A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense teal" with the naked eye.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Green is undoubtedly one of the most popular interior paint colors — especially in recent years. A green shade has been named ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

So long, farewell and auf wieder-beige to samey neutrals, with big bold statement accents on their way to cheer us all up in the cabin.