Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.

To mark the launch of the AUDI brand and provide a taste of what's to come, Audi on Thursday rolled out the E concept, a svelte wagon based on a platform developed in partnership with Chinese auto giant SAIC.

Audi, the mother brand, claims this identity is the best of both worlds: “unmistakable Audi DNA meets China innovations.” Translation: it’s an Audi, but not really… except it totally is. Still confused?