ELF stock was on tear from 2022 until the middle of last year. Friday's drop extends its decline from its June peak to about ...

KEY TAKEAWAYS E.l.f. Beauty shares are sinking around 26% in premarket trading, a day after the cosmetics retailer lowered ...

Shares of E.l.f. Beauty Inc. tumbled after hours on Thursday after the cosmetics maker trimmed its full-year outlook, citing ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

Why do beauty standards feel inescapable? Neuroscience and epigenetics reveal how our brains imprint cultural ideals—shaping ...

To create a sense of realism, “Steel Magnolias” actors trained at Cotati’s Moxie Salon. “We learned all the necessary skills ...

The brand, which offers a range of multipurpose products, is now sold in Sephora, but Myricks says there is still a lot of ...

Adding these life-hacking products to your routine will help you save money on expensive beauty services, from waxing to ...

Feb. 1 marks the start of both a new month and Black History Month—a time to honor Black culture, reflect on history, and ...

Here, Carly Snider, executive director of Pact Collective, explains why the industry can’t recycle its way out of its ...

The “BB” in BB cream can stand for a few things—beauty balm, blur balm, or blemish balm—but its effect is the same. The ...

Rice starch and charcoal are common ingredients in dry shampoo because they absorb oil from the hair shaft much like a bowl ...