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Starbucks, Niccol
Brian Niccol has to get hold of 200,000 Sharpies so he can bring back a classic Starbucks tradition
Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our scale.”
The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent leadership changes.
Brian Niccol wants to make Starbucks a coffee shop again, but also a faster one
On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a “full-court press”
5h
The surprising old-fashioned perk coming back to Starbucks after new CEO went undercover
Starbucks' new CEO is on a mission to turn the coffee giants fortunes around, and one of his plans is to bring back a retro ...
5d
on MSN
The burrito king in coffee land: Starbucks CEO Brian Niccol’s most important job is fixing the bad vibes
“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...
Dallas Observer
11h
Starbucks Holiday Menu Returns: Here Are the New Drinks
Starbucks has made some recent menu changes. For one, the new CEO, Brian Niccol, removed the olive oil coffees from the menu.
7d
Starbucks CEO's plan to fix the chain includes coffee in 4 minutes and comfy chairs
"When we get back to our core identity and consistently deliver a great experience, our customers will come back," Starbucks ...
11h
Chipotle: Dead Money Until The Demand Environment Improves
Chipotle's stock has declined over 9% since my "sell" rating, underperforming the S&P 500. Read why I'm neutral on CMG stock ...
8d
Starbucks’ Niccol Maps Out Vision, Including Four-Minute Coffee
Starbucks Corp.’s new Chief Executive Officer Brian Niccol, addressing investors for the first time since taking the ...
1d
New Starbucks CEO Scouted Cafes Before Taking Over: What He’s Tackling First
The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.
5d
Chipotle's Growth Cools: 3 Questions the Burrito Roller Needs to Answer
Chipotle posted same-store sales growth of 6%, which contributed to revenue's 13% rise to $2.79 billion, though that fell ...
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