Another reason the heel turn is so newsworthy is that Cena is currently in the midst of a retirement tour with WWE. Instead of facing Rhodes at WrestleMania in a matchup of babyfaces (the wrestling term for a good guy), it now appears he’ll enter WWE’s biggest event of the year as one of the company’s top heels.

John Cena has been especially beloved by children, who make up a large portion of his fan base. In fact, his popularity with the youth had been a major reason why WWE refused to turn him heel for the majority of his career. Cena actually holds the Guinness World Record for granting the most wishes for the Make-A-Wish Foundation.