In a development that makes me marvel at the sheer resilience of legacy automaker Ford (F) investors, shares were up over 2.5% in Thursday ...

The memo came from Andrew Frick, who is president of Ford Blue and Model E. Frick acknowledged that, while the employee ...

Ford is warning its dealers that tariffs will likely raise prices in the coming months, the latest impact the import taxes ...

How automakers are handling pricing in a Trump Tariff world and what Chinese ads are no longer allowed to say about vehicles ...

Ford may hike vehicle prices due to Trump's auto tariffs. They have launched a discount program till June 2 but may still ...

"We will not change the price of any vehicle currently in inventory through June 2," the company said in a statement.

President Donald Trump’s new 25% automotive tariffs are set to push new car prices thousands of dollars higher, but some automakers and dealers are sending a message that for now, at least, there are ...

Some have speculated that Ford’s employee pricing initiative is a way to get folks to buy vehicles from the manufacturer. Q1 of 2025 saw a 1 percent sales dip in Ford vehicles. This could be ...

Reports suggest Ford and Lincoln are sitting on a ton of inventory ... imported already. The employee pricing gambit, therefore, is no different than any other run-of-the-mill incentive program ...

Ford introduced employee pricing for all US buyers but dropped promotional financing options. Several Ford models also lost ...