A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.

Super Bowl LIX is expected to set a new viewership record with Fox charging $8 million for a 30-second ad, a million dollars ...

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The deal between Hilton and the condiment company was hatched in collaboration with Hilton's media company, 11:11 Media.

Frank’s RedHot®, the #1 hot sauce in the world, is glamming up for Big Game 59 with pop culture icon Paris Hilton.

Frank's RedHot®, the #1 hot sauce in the world*, is upping the ante with pop culture icon, Paris Hilton, just in time for Big ...

Paris Hilton is inviting fans to share Super Bowl game day recipes featuring Frank's RedHot for a chance to win prizes, ...

Instacart has just released a recent data and trends report covering the country’s love of the sauce, including the favorites of each state. Pennsylvania’s was Frank’s RedHot buffalo wings hot sauce, ...

SAVE 53%: On Jan. 31, a gallon of Frank's RedHot Sauce is on sale for $7 at Amazon. This deal saves you 53% on list price.

The Instacart data, released in honor of National Hot Sauce Day on January 22, shows that while some brands enjoy nationwide ...

Hot sauce was initially used as a painkiller by the ancient Aztecs, and it’s now known as a delicious condiment worldwide.

Instacart's new report sheds light on the relative popularity of Cholula, Frank's RedHot, Huy Fong Foods and more across the U.S.