If strawberry and cherry were the go-to fruit notes of spring and summer 2024, it looks like 2025 is going to be all about ...

The scent and feel of a fresh load of laundry instantly lifts the spirits. However, soft laundry can be surprisingly hard to ...

The perfumer has no official training and is a self-confessed “failed musician” who considers himself more of an artist than ...

So, here’s how to shop for fragrance online like a pro. Many retailers and brands now offer curated fragrance discovery sets, allowing you to try out multiple scents before investing in a full ...

Want your hair to smell amazing all day? PureWow editors test the 13 best hair perfumes in the market, from Gisou to Rare ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

yet fresh fragrance perfect for day and night wear. It boasts top notes of wild strawberry and violet leaves, middle floral notes of jasmine, gardenia, and violet petals, which are undercut by ...

Four Black perfumers from different walks of life share their passion for scent and how it enriches their personal self-care rituals.

“These fragrances aren’t for sale,” stresses Glazman of the 170 or so rotating bottles that inhabit its shelves. Word spread quickly, and soon big brands came knocking. Flattering, but that ...

That's where M&S perfume dupes come in handy. As seen on TikTok (obviously), fans of major brands like Chanel and Jo Malone have become slightly fond of the M&S range, which smells like the popular ...