Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.

Alissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...

Alissa Heinerscheid was behind Bud Light’s controversial ad campaign that aimed to rebrand the beer as more inclusive ...

Former Bud Light executive Alissa Heinerscheid has joined Saudi-backed LIV Golf in a surprising career move following her ...

The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now ...

Alissa Heinerscheid was placed on leave by Anheuser-Busch and ... “The lady that almost single-handedly destroyed the Bud ...

The lens used is essential in measuring the success of a golf tournament. Last week, the focus was firmly on the broadcast TV ratings for the PGA Tour and the LIV Golf League. When the curtain is ...

LIV Golf is a controversial professional tour backed by Saudia Arabia's Public Investment Fund that launched as a rival to ...

LIV Golf star Lee Westwood believes Sergio Garcia and Charl Schwartzel could catch people by surprise at the 2025 Masters. All eyes turn to Augusta National on Thursday as the PGA Tour and LIV ...