In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

EL SEGUNDO, Calif., June 12, 2025--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and OpenAI ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT.

Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building brand trust, addressing young consumers and using AI during a ...

06-03-2025 PREMIUM Inside Mattel’s plan to get adults to buy more toys Mattel is tapping into the booming collectibles market with Mattel Creations, the toy powerhouse’s hub for innovation.

The film grossed more than $1.4 billion globally and earned nine Academy Award nominations. Mattel has scheduled a number of brand-based theatrical releases in the coming years.

Mattel Inc. (MAT), the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI (OPAI.PVT) to use its artificial intelligence tools to design and in some cases power toys and other ...

AI-based services, Studio Ghibli images, and now AI-powered toys, games including the childhood staples like Barbie and UNO? Barbie-maker Mattel has teamed up with Sam Altman led company OpenAI to ...

Mattel is collaborating with OpenAI to create AI-powered toys and games, aiming to revitalize its business amid declining toy demand. The partnership will integrate OpenAI's advanced tools ...

Mattel also said the child’s health issues may have played a role in his death. The Delaware case is Brown v Fisher-Price, No. N-20C-01-067, Delaware Superior Court (Wilmington).