Baja Cabo Citrus Soda will be available in 20-ounce and 12-ounce packs across the US. This limited-edition flavor will come in both regular and zero-sugar versions. Notably, this is the last flavor ...

Mountain Dew fans are absolutely thrilled by what's said to be its newest flavor. The popular soft drink brand previously ...

Mountain Dew captures Spring Break vibes with its new Baja Blast beverage, Baja Cabo Citrus. The mandarin orange and lime ...

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

Between a permanent retail launch, two new spinoff flavors, Baja Blast-inspired Doritos, and Baja Blast Gelato, 2024 was truly the year of Baja Blast (it was the brand’s 20th anniversary, sorry, ...

On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with ...

Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...

KDP’s share in energy was close to zero. In 2025, it expects more than $1bn in retail sales from energy brands: with its ...

PepsiCo has appointed Mark Kirkham as its new US beverages CMO, reinforcing its push into functional drinks like prebiotic ...