Rolls-Royce to invest $376 million in UK plant
Reuters · 1d
Rolls-Royce to invest $376 million in UK plant to focus on bespoke cars
British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.
Newsweek · 1d
Rolls-Royce to Triple Its Footprint With $370 Million Investment
Rolls-Royce hovers between 5,000 and 6,000 sales per year globally but is not positioned chase volume. Brownridge's predecessor said as much and the current CEO agrees. The company sees itself as a luxury house making scarce bespoke handmade goods.
Euro Weekly News · 23h
Growing market for bespoke Rolls-Royce vehicles
Rolls-Royce revealed that the Middle East was its largest Bespoke region by average spending per vehicle, closely followed by North America and Europe, with clients prepared to spend upwards of £500 million (€599.4 million) on customising vehicles.
ET Auto · 21h
Rolls Royce to invest USD 376 million in UK plant to focus on bespoke cars
In 2024 alone, the BMW unit said its "artisans crafted exquisite details" that included solid 18-carat gold sculptures, embroideries consisting of more than 869,500 stitches, wood veneers including 500 individually-shaped pieces of wood and holographic paint finishes.
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