Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Social Trends Quarterly curates the latest trends, developments and statistics in social media. Each edition acts as a guide to what’s happening now in social media, and what you should be keeping an ...

Abi Hough is a consultant UX Research Analyst and Writer with over two decades of hands-on experience shaping accessible, high-performing digital products. She’… ...

Improving customer retention benefits businesses – but despite this, few organisations seem to have mastered the art of keeping a customer. Brands obsess over metrics, tracking clicks, churn rates, ...

Any business wants to remove obstacles that stand between customers and their goals on a website – whether that is completing a form, signing up for an event, or making a purchase. However, improving ...