Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Judging for this year’s Media Awards 2025 is now underway. The deadline for entries passed last week and a total of 269 entries were received, up on 240 in 2024. The shortlist for this year’s Awards ...

When it comes to how digital audio stacks up against other media for time spent per week, it comes in second place (11.8 ...

Titled “Masters at Work,” the campaign features golfing legends Rory McIlroy, Shane Lowry, and Bryson DeChambeau.

Miriam Hendrick has been appointed as managing director of the creative, branding and design consultancy Ringers.

In some industries and business ecosystems, collaboration with other companies is widespread and has been proven to be mutually beneficial. Could they work in the work in advertising and marketing ...

TBWA Ireland has won the creative account for AIB following a competitive pitch. One of the biggest creative accounts in the ...

The Public House has created out a new cross-platform campaign for the Mediahuis-owned Belfast Telegraph. Running across ...

TBWA\Ireland has created a new brand platform for Deep RiverRock, the Coca Cola-owned water brand that is bottled in County ...

Tapping into FOBO (fear of body odour) zeitgeist, the campaign aims to destigmatize the smells that emanate not just from one ...

Bonfire has created a new national campaign for the Wexford-based food company Zanna Cookhouse. The campaign is running ...

With over 66m unique users every month throughout Europe, dmg media Ireland has launched a new advertising offering called ...