B2B Marketing Magazine16h
We asked AI to evaluate award-worthy ABM campaigns — Here’s what happened
In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, spoke with Robert Norum, ABM & Demand Strategy Expert, Propolis, to talk about some ABM trends and ...
B2B Marketing Magazine3d
Unlocking a B2B marketing goldmine of campaign and creative data
Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative?
B2B Marketing Magazine10d
So What Is This Thing Called a Brand?
Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's ...
B2B Marketing Magazine3d
B2B Marketing and Endeavor Business Media Announce Partnership
B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...
B2B Marketing Magazine6d
Why Leaning Into Relationships Matters More Than Ever?
Strong client relationships aren’t just about closing deals — they create resilience. Clients are more likely to stick with ...
B2B Marketing Magazine2d
Expandi Boosts Brand Credibility and Lead Generation
Expandi, a leading MarTech company, identified a major opportunity to raise awareness and generate leads in the context of a significant shift in the market towards cookieless solutions and universal ...
B2B Marketing Magazine9d
Cashing in on Thought Leadership
This playbook has been developed by summarising the insights from a roundtable with 25 marketing leaders and thought leadership experts, which ran at FT Longitude ...