Fully 33% of CMOs have their eyes locked on brand strategy, according to Gartner. Why? Because in the battleground of markets, a well-defined brand isn't just nice to have; it's your armor. And it's ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

Human content creates trust and emotional connection in ways AI-generated content still can't match. Here's why sounding ...

Apple and Google are the two most valuable global brands, according to recent research from Interbrand. Its annual report was based on an analysis of major brands around the world. The researchers ...

Advertising & Promotions - Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33 ...

The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus. The annual report was based on an analysis ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

Canceled tradeshows. Virtual customer events. Postponed sales meetings. How can B2B companies continue to engage customers and prospects when the traditional ways of doing business are nearly ...

Marketers need 1-6 hours to create a single piece of content, according to a study done by CoSchedule. Although the impact of smartly created and targeted content is high, spending so many hours on ...

Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research from Boathouse. The report was based on data from a survey conducted in January 2025 ...

Explore how brands use scarcity, exclusivity, and social sharing to design must-attend experiences and events that tap into ...