World Rugby has announced a multi-year global merchandise and licensing deal with Fanatics, bringing an end to its previous ...

Boxing remains a vertical of interest to TKO but there will be no immediate move into the sport described "at its best as confused and fragmented, at its worst as broken" by president Mark Shapiro.

World Athletics has added a further Japanese brand to it sponsorship portfolio, agreeing a deal with Honda Motor Corp that will see the company provide electric vehicles for the federation at ...

With the likes of Aramco and Saudi Tourism Authority previously major IPL sponsors, the league is taking its high-profile ...

Alan Fagan, previously a leading European rights executive at ESPN, has been hired by the EBU as managing director of its new ...

Viaplay Group's tougher stance on business-to-business negotiations looks set to result in the end of a long-running carriage ...

Endeavor-owned hospitality company On Location has renewed one of its key contracts, extending with the National Football ...

Former Premier League media rights executive Michael Edelston has quit his role at Formula E to join the sports department at ...

The BBC has secured a wider package of Premier League radio rights after picking up exclusive rights to the Saturday 3pm matches for the new cycle, running from 2025-26 to 2028-29.

Germany’s Sportdigital is closing in on an agreement to acquire the pay-television channels of Sport1 as the broadcaster now ...

The United States is looking to bring a British & Irish Lions match to the country for the first time, as part of a wider strategy to drive interest in the sport ahead of its hosting of the 2031 ...

The Indian Olympic Association has delivered a letter of intent registering the country’s interest in hosting the 2036 Olympic and Paralympic ...