When I first tried to break into the advertising industry, nobody replied to my emails, says Gaëtan Uytterhaegen. Sadly, when he followed the advice to anglicize his name, all that ...

Trump’s re-election, fueled in part by divisive campaigns, has raised ethical concerns among marketers, who now see an urgent ...

Following the retailer’s food spot earlier this week, the focus is now on festive fashion in all its dazzling glory.

Voters’ economic discontent, paired with Harris’ failure to distinguish herself meaningfully from either her predecessor or ...

The fallout of a historic second term for Donald Trump will be assessed and cogitated over during the coming days, but the impact of him retaking his seat in the Oval Office will be felt right around ...

Search engine optimization (SEO) just got more difficult, but where there’s change, there’s opportunity. Comms strategist ...

Behind the camera is Emmy-winning director Anna Mantzaris who has traditionally worked in stop-motion for brands such as Apple and John Lewis. This marks Mantzaris’ first CGI animation.

It was the ad that divided opinions and sparked internal politics, but in this week's My Creative Career, Ain't founder and ...

In a world of high-stakes purchases and even higher buyer experience expectations, B2C companies face a triple challenge: disjointed teams, fragmented data, and a fractured buying journey.

In the week that actor Saoirse Ronan went viral for pointing out the realities of women’s personal safety, legislation also ...

The Stagwell executive, a former adviser to Bill Clinton and chief strategist for Hillary Clinton’s 2008 presidential run, ...