Jellycat and Squishmallows purchases by millennials, Gen Z are boosting soft toy market
The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...
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Looking for an emotional support pet? Why not try a plushie instead
What were earlier relegated to conventions of childhood now make it well past adolescence without embarrassment, thanks to ...
We Found 30 of the Most Lovable Valentine's Day Squishmallows From Disney, Sanrio & More (Starting at $5!)
We finally made it to 2025! We couldn’t be more thrilled for all the newness set to come our way, especially in the world of ...
Gen Z don’t care if you think it’s ‘dumb’ they carry stuffed animals around: ‘Brings me a little bit of happiness’
Similarly, the Squishmallow craze, which predates the more recent Jellycat frenzy, saw Gen Zers and Millennials clamor to get their hands on one of the bulbous stuffed toys. In 2021, a kids store in ...
These Super Cute Squishmallows Building Block Sets Just Released With Fan-Favorite Characters (& They’re Only $10)
This set may be $20, but that’s because you’re basically getting two sets in one. This 246-piece camping adventure set ...
It’s Official: The Viral $20 Squishmallows Valentine’s Day Bouquet *Finally* Landed at Target — & It’s Already Selling Fast!
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